Promotional Ideas for Arts and Culture Auctions

10 Best Promotional Ideas
For Arts and Culture Organizations

As a non-profit organization rooted in Arts and Culture, raising money through online charity auctions is a good idea. With the right tools and ideas, you are able to attract attention from a wide range of donors. It is essential to plan ahead to make your non-profit online charity auction a success. Here are some of the best promotional ideas that can be used by arts and culture organizations.

1. Flyers

Flyers can be used to publicize an upcoming auction event months, weeks or days before the charity auction begins. Create eye-catching flyers that can be distributed at other local events or in local businesses. Those flyers should include all the essential information for the non-profit online fundraising auction. You might want to condsider using flyers as inserts in newspapers or magazines.

2. Press Release

Promote your upcoming non-profit fundraising charity auction event through a public press release. Newspapers welcome pre-written and ready to print articles. They also appreciate a photo that goes along with the nopn-profit's press release. Your non-profit benefits from reaching a wide audience in the local comunity. Make sure to distribute the press-release to all media outlets, such as newspapers, magazines, radio stations and TV channels.

3. Auction Kiosks at Events

Whenever your organization holds an event, you might want to consider an informational kiosk or desk to promote the upcoming non-profit fundraising charity auction. Kiosks may also be set up in schools, theaters, galeries, museums or exhibit halls. Word of mouth is usually trusted and spreads fast.

Pick a few volunteers and set up a desk at these events. They will serve to answer questions about the upcoming online non-profit fundraising charity auction. It is important that you supply volunteers with relevant information about the auction. It is benefitial to encourage visitors to register for the upcoming event, or to even donate money or items for the auction. Make sure to collect email addresses to keep supporters informed and up to date on all your non-profit's event.

4. Public Broadcasting

Media channels such as radio and television can reach a large number of people with high efficiency. The law obliges media, especially television and radio to allocate some airtime for non-profit causes. Normally, this is a requirement for license renewal at the end of every year. Contact the local radio and television stations and ask them to publicize your charity auction.

5. Ads at Movie Theaters

Movie theaters provide a captive audience. Custom advertising before the actual movie proves to be efficient and results in high outcome. Try to talk to your local movie theater management about sponsoring your non-profit fundraising charity auction.

6. Buzz Your Auction

Encourage volunteers to spread the word about your non-profit fundraising charity auction. Positive news about the auction creates buzz in your community and will ultimately result in a successful outcome.

7. Promotional Cards and Costume Advertising

Choose a number of events that attract crowds and organize human advertisement using costumes and promotional cards. Meeting and greeting people in this costume is one way of popularizing the non-profit auction.

8. Annual Letters

Make appeals to people about your auction during annual meetings. Ensure that you include your online non-profit fundraising charity auction information in any upcoming communications whether it be email, in social media outlets or regular mail.

9. Promotional Exchange on Organizational Websites

Whenever you host an online non-profit fundraising charity auction, post the information on your website or social media website. Make sure you provide visitors with links to share the information or to opt in for email updates.

10. Posters

Use posters to draw attention from people in the art and crafts community. Create captivating and attention grabbing posters and post them around town. You could hold a poster design contest to create buzz.

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