How to write a fundraising letter
Writing a successful fundraising letter is a work of art. Unfortunately however, many lack style, are unimaginative, repetitious and just plain a general waste of time. So, how do you actually write a successful fundraising letter?
The most important thing of a non-profit charity fundraising letter is the first few sentences. What comes, after that only plays a second row role.
Grade A+ letters grab you right from the start. They speak to your values and give you a compelling reason to donate. Those letters are truly personal. Grade F letters on the other hand have nothing to do with you or give you any reason why you should donate to the charity.
Here are some examples of different fundraising letters:
- Grade F - Dear Friend, Christmas is right around the corner. We are all busy preparing for the festivities. The feast is being prepared, last minute shopping is being done and don't forget about those greeting cards. We, here at the Community Foundation, have also been busy....
- Grade C - Dear Community Foundation Member, Yesterday, Ally F. and her sisters had a wonderful day. They experienced the true meaning of Christmas. For the first time in two years Ally and her family were able to enjoy a Holiday dinner together. Ally's eyes tearded up from pure joy, as she opened her gifts. It is because of donors like you.....
- Grade A - Dear Linda, Having a hard time finding the right gift? Give the gift that keeps on giving and povide hope, mobility and freedom to a child. Your gift of $85 will give a brand new wheelchair to a child in need....
